Noted-Dent is a Perth-based technology platform built specifically for dentists, using AI to automate clinical documentation and give practitioners back over two hours every day. When they came to me, they had a strong product and a clear value proposition, but a social presence that was virtually non-existent: 20 followers and no content strategy. The brief was to launch their brand on social media with intention, building an engaged audience from the ground up across Instagram and Facebook.
I approached this in phases. First, establishing the visual and content language for the brand on social, making sure every post felt consistent with the professional, results-driven tone of the product. From there, I moved into active content production: designing posts and carousels to educate and engage dentists, and filming and editing short-form video reels to build reach and personality. Organic social is one part of a broader conversion flow, so awareness was the primary objective. Every piece of content was created to stop the scroll, communicate a clear message, and build familiarity with the Noted-Dent brand among their target audience of dental professionals.
